Welcome to Bullion.Directory’s Bullion Price Comparison Service
We compare prices of all popular bullion products at our highest rated e-commerce listings, with all results in one easy access space.
Whether you’re a new investor looking to get started with some fractional gold bars or mid-sized silver, or you’re an experienced buyer searching for low-premium gold kilobars, we have you covered.
To find dealer premiums (the percentage charged over the market price, or ‘spot’) on 30 of the most commonly bought precious metals investments, simply click on the side menu picking your chosen product.
We will then display the product and premium over spot at a choice of 8 market-leading bullion dealers, including several current and former Bullion Dealer of the Year winners.
All prices are checked manually and may include special offers, sales or limited-stock items.
Most Popular Price Comparison Coins
Understanding Price Premiums
All investment bullion is sold at the spot price plus a premium. Premiums on regular bullion products can run from as much as 70% on tiny 1g gold bars to 0.5% on giant gold ingots.
The sad truth is that, unless there’s a loss-leading special offer on, you will never be able to buy gold bullion at spot.
Premium over spot exists to pay for refinery profit, marketing and secure transportation, product packaging, wholesaler costs and profit, secure transport to dealers, dealer marketing costs, dealer staffing expenses, shipping and handling, insurance, AML and IRS compliance costs – and then finally a microscopic dealer profit.
So a product’s premium may ‘only’ be 5% or 10% but it has to pay for a lot in an expensive and highly competitive market. This is why despite the overall investment cost being high, actual dealer profit on a new bullion bar may only be enough to pay for a coffee…
And this is why bullion dealers need to sell on volume and buy/sell on a spread.
Most Popular Price Comparison Bars
Understanding Price Spreads
Of course nobody goes into business to make a coffee’s profit on a $2000 coin and this is where ‘spread’ comes into the business.
Gold dealers are not charities and like any business need to make a profit, which they make on a combination of volume and spread.
Spread is the difference between a selling price and a buying price.
A dealer may sell you a mint-fresh coin at 8% over spot and might only make 1% in profit – but if you then try and sell that coin to the dealer, they’ll typically offer you either below spot, spot or spot plus 1-2% for popular and high-premium items.
If they buy the coin from you at 1% below spot and sell it to another customer at 8% over, they’ve made 9% on the deal minus costs. This is clearly a far better deal for them than buying the same coin from a wholesaler or refiner.
And this is why on most of the large dealer sites that we list, you can buy secondary market, or ‘dealers choice’ bullion products at very competitive rates – the dealers have a greater leeway for discount thanks to the volume they buy back, and a nice buy-sell spread!
30% of the lowest premiums we list in our price comparison service are ‘dealers choice’ and for larger bars we include secondary market items, to maximize your potential market gains.
Compare bullion prices fast and make savings when you buy with our easy to use price comparison service!
Compare Lowest Premium Silver and Gold
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