The Pure Gold Company in a Nutshell:
The Pure Gold Company is a highly trusted UK-based precious metals dealer, specialising in tax-efficient physical gold and silver bullion for individuals, wealth managers and institutions. They provide full guidance as part of their service and can typically offer significant discounts due to their purchasing power.
Renowned for their personalised service and expert market insights, The Pure Gold Company’s ethos is to understand the markets inside and out so you don’t have to. Their tailored solutions, include CGT-free and VAT-free gold coins, fully allocated and insured storage, insured delivery, a buyback guarantee and the option to invest in physical gold directly via your pension.
With a reputation built on transparency, security, and education, they guide both first-time buyers and seasoned investors through every step of the gold investment process.
Their industry-leading service, LBMA membership, Royal Mint partnership and strong media presence in The Times, BBC, The Telegraph, and Bloomberg further reinforce their expert standing as one of the most reputable companies for wealth preservation through physical gold.
Company Overview
Founded in 2008, The Pure Gold Company has grown rapidly as a leading provider of physical gold and silver investments in the UK, with a strong focus on security, tax efficiency, and wealth preservation.
Operating from its headquarters in London’s Royal Exchange, the company serves a diverse clientele, including private investors, financial professionals, and institutional buyers.
Their commitment to service, education and transparency is what they are known for and this sets them apart from their competitors. As such, they have a dedicated team of experts providing one-on-one consultations to help clients navigate the gold market with confidence. These conversations are offered free of charge and without obligation.
Whether purchasing Capital Gains Tax (CGT)-free coins, investing in gold through your pension (SIPPs), or safely storing precious metals in high-security storage facilities, clients benefit from a bespoke, concierge-style service that prioritizes their financial goals.
Recognising the importance to clients of liquidity, The Pure Gold Company offers a seamless buyback guarantee, ensuring clients can sell their gold quickly and at competitive market rates.
All transactions follow strict compliance protocols, giving investors peace of mind that every purchase is secure, transparent, and backed by industry-leading standards.
Available Products & Services
The Pure Gold Company offers a diverse range of services tailored to meet the unique investment needs of their clients.
Gold & Silver Investment Products
Gold Coins: They provide a broad selection of investment-grade gold coins, including British Sovereigns and Britannias, which are VAT-free and exempt from Capital Gains Tax (CGT) for UK investors. They happily cater for international investors, and source and stock bullion-grade coins worldwide.
Gold Bars: Clients can invest in 24-carat gold bars, available in various sizes, suitable for both personal holdings and pension investments (SIPPs). These bars are fully certified and VAT-exempt.
Silver Bullion: For those interested in silver, the company offers investment-grade silver coins and bars, facilitating VAT-free purchases for UK residents.
Personalised Consultations
Recognising that each investor’s needs are unique, TPGC provides free consultations to guide clients through the investment process, addressing questions and helping to tailor strategies to individual financial goals. These consultations are offered without any obligation to purchase.
The Pure Gold Company offer free 15 min, 30 min and 45 min consultations so you can ask as many questions as you like without feeling rushed.
Pension Gold (SIPP)
Investors looking to diversify their pension portfolios can incorporate physical gold through Self-Invested Personal Pensions (SIPPs).
The Pure Gold Company assists clients in purchasing approved gold bars within their pension schemes, offering potential tax relief of up to 45%. They work directly with the client’s financial adviser and pension provider, taking care of the specialist elements relating to physical gold.
Secure Storage & Delivery
Insured Delivery: Clients opting for physical possession, to totally remove any counterparty risk, benefit from insured delivery services, ensuring their investments arrive safely and securely.
Secure Storage: For those preferring to keep their bullion safely away from home, the company offers fully insured, allocated, and segregated storage facilities in partnership with London Bullion Market Association (LBMA) member vaults.
The Pure Gold Company’s Free Investment Guide
Understanding the gold market is key to making informed investment decisions, and The Pure Gold Company’s free investment guide is designed to give both new and experienced investors the confidence they need to navigate the world of precious metals.
Available for instant download, it’s an essential resource for anyone looking to build their knowledge and take control of their financial future with physical gold.
Download Guide
E-commerce facility
Bullion Bars
The Pure Gold Company website provides a wealth of information on all aspects of physical gold investment, with easy-to-understand explanations of tax-free gold options, pension investment strategies, and gold market insights.
Honor Bullion
Direct Bullion
Emirates Minting
Material provided on the Bullion.Directory website is strictly for informational purposes only. The content is developed from sources believed to be providing accurate information. No information on this website is intended as investment, tax or legal advice and must not be relied upon as such. Please consult legal or tax professionals for specific information regarding your individual situation. Precious metals carry risk and investors requiring advice should always consult a properly qualified advisor. Bullion.Directory, it's staff or affiliates do not accept any liability for loss, damages, or loss of profit resulting from readers investment decisions.
James M – :
I made an investment around six months ago as part of a diversification strategy, and the whole process was handled smoothly and professionally. What stood out most was the clear and concise information provided throughout. I also appreciated the recent follow-up call to check in – it shows a real commitment to ongoing support.
Ian – :
I was initially a bit unsettled by some of the steps during the purchase process, but everything ended up going smoothly. Overall, I’m a satisfied customer.
M James – :
I’ve had a great experience with this company. My account manager, Jamie, provided all the details I needed to make an informed decision and was always willing to discuss the advantages and drawbacks of each option. There was never any pressure, and he was flexible in accommodating my specific investment goals. In my most recent transaction, he went above and beyond, securing an improvement that I was really pleased with. Overall, the entire process has been seamless, efficient, and perfectly aligned with my needs.
Gerard – :
A highly professional service. I purchased Gold Sovereigns in 2021 and have just sold them for a solid profit. With gold, the longer you hold, the better the return. Saul and his team took great care of me throughout the process. My advice is only invest what you can afford to leave for the long term.
Brandon – :
The whole process was straightforward from beginning to end. Completely flawless.
CTP – :
A reliable company to work with—they stood by their word when it came to a buyback and offered a price that was far ahead of the competition.
Sandy – :
If you’re considering investing, we highly recommend The Gold Company. Their team was incredibly professional, helpful, and made the entire process straightforward and easy to understand.
Andrew – :
Had a great experience investing with them. There was no pressure, just plenty of useful information and insights. They took the time to explain everything clearly, and Nicholas was both knowledgeable and patient, which I really appreciated as a first-time investor. I’ve already recommended them to others.
S.O. – :
Alex has been incredibly helpful and informative, answering all my questions thoroughly. Despite some initial hesitation about investing over the phone, both Alex and The Pure Gold Company have exceeded my expectations and I’m very satisfied with the experience.
Andrew M. – :
Thorough advice paired with fast and attentive customer service.
D Holland – :
Fast and straightforward process with useful information to help me make my decision.
Ivan – :
Investing for the future can feel daunting and trusting yourself to make the right decision is never easy. However working with The Pure Gold Company significantly reduced that uncertainty for me. I felt fully supported throughout the process. This is a highly professional company and I would recommend the strongly.
Alex – :
I recently sold some inventory with TPGC to cash in on profits.
The process was smooth, efficient, and handled with professionalism and friendliness.
James – :
Highly knowledgeable with great expertise taking the time to guide me in making well-informed decisions.
A special thanks must go to Nicholas Paul who has been fantastic to work with.
J. W. – :
I’ve always been cautious about trusting someone with my financial investments, especially in a world full of uncertainty and change.
I struggle with financial jargon, confusing acronyms, and ever-evolving technology, but Pure Gold truly understands these concerns. They communicate in plain, straightforward language and treat you with genuine respect.
They stay ahead of market shifts, crises, and industry developments and in my experience they are the most trustworthy financial company I’ve come across.
They’re completely transparent and have no hesitation in proving their credibility, addressing any concerns I had.
I did my due diligence to find any weaknesses and found none. I would recommend them, without any doubts, to friends and family.
D.D. – :
I’ve worked with The Pure Gold Company twice recently and both experiences have been excellent. Everything was explained clearly with no sales pressure.
Eleanor – :
As a first-time gold and silver investor I found the conversations with the consultant incredibly informative and reassuring. They took the time to explain everything clearly, making me feel confident in my decision. The buying process itself was smooth and efficient and I wouldn’t hesitate to recommend this company.
Audrey Ramshaw – :
I have been very impressed with my dealings with The Pure Gold Company recently. I can’t think highly enough of them. They have been so considerate and have gone out of their way to help in what was a very difficult situation. Highly reccomend the Company.
Laura Smith – :
I have used many of the other online shops to buy physical gold. However for my latest (larger) purchase I used The Pure Gold Company. They were very knowledgeable and took the time to explain the entire process. They offered a Buy Back Guarantee which many of the others do not. Delivery was quick and free of charge. We will certainly be using this company again.
Simon Aldrich – :
Thank you for nursing me through the process all done online ,the knowledge and speed at which all relevant point’s where covered putt me at ease made me feel I was in the presents of true professionals,advise on when and what and why to buy,no pressure to buy now ,