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Gold Avenue

4.5 out of 5 based on 8 customer ratings

(8 reviews for Gold Avenue)


Avenue Rosemont 10
CH-1208 Geneva

+41 (0)22 552 30 17


From the Gold Avenue website:

Gold Avenue is an MKS PAMP GROUP company – GOLDAVENUE SA is the retail arm of the MKS PAMP GROUP.

This leading integrated precious metals group comprises five major brands: MKS, PAMP, MMTC-PAMP, MTB, and GOLDAVENUE employing over 700 people. The group has a local presence in key precious metal markets, through 2 refineries and mints and 15 offices.

Services / Products Available

availabilityE-commerce facility
availabilityBullion Bars
availabilityBullion Coins
availabilityNumismatic Coins
availabilityInvestment Vehicles
availabilitySecure Storage / Vaulting

Company Trust Rating

Company established: 2018 (parent 1979)
Employees: 700 cross-group
Full contact details:  contact details
Online reviews: A+

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Bullion.Directory rating: A+

Company Alerts

We are not aware of any alerts concerning this company.

Gold Avenue in a Nutshell:

Trading globally from an HQ in Switzerland, Gold Avenue provides retail investors with direct access to PAMP’s internationally renowned premium bullion products at a refinery-direct price.

Buying through an easy to use online interface – and with free secure segregated vaulting for up to 10kg, Gold Avenue is ideal for HNW individuals, offshore investors or simply any metals buyers who appreciate the craftsmanship and quality surrounding the PAMP brand and enjoy the many advantages of buying direct.


Inventory, Shipping & Offers

Metals Offered:
Gold, Silver, Platinum, Palladium
Brands Offered:
PAMP + other investment-grade brands
Low Premium, Direct
Local Pickup: availability
Not available
Domestic Shipping: availability
Switzerland and EU
International Shipping: availability
48 countries worldwide

Special offers and discount codes

There are no current discount codes or special offers available.


Website Product & Investment Information

The Gold Avenue website contains extensive product and investor information in an easy to follow writing style, with sharp high quality photography and a useful zoom function on product pages. Selectable currencies (USD, GBP, CHF and Euro) and continuously updated pricing make the e-commerce elements of the site perfect for timing buys.

There’s a powerful search function in addition to the clearly hierarchical menu – and for anyone who likes human assistance there’s a live chat function available near the bottom of the screen.

Website Usability

As should be expected from a leading international bullion dealer, the Gold Avenue website is easy to use, clean in design and layout with obvious navigation top and bottom. All written copy is clear and easy to read being high contrast dark blue on on white.

The site is fast loading and secure, running pages through a named https SSL certificate, with a fully responsive layout allowing maximum clarity across all devices. All legals are in plain English, with terms of use, vaulting details and shipping rates all clearly explained.


Third Party Reviews of Gold Avenue

Despite being a relatively new branch of the global PAMP brand, Gold Avenue reviews are already extensive and highly positive with 5-star ratings across most major review websites.

Gold Avenue Complaints

Bullion.Directory recommend that complaints should be made directly to Gold Avenue in the first instance – by calling their customer care line on +41 (0)22 552 30 17 or via email through their secure contact form.

When doing business with Gold Avenue - please say you saw them in Bullion.Directory.

Read or add Gold Avenue reviews and ratings using the "reviews" tab above.

All Gold Avenue details are believed to be correct at the time of listing. Please report errors here.

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Gold Avenue - How to purchase

8 reviews for Gold Avenue

  1. Jenssen
    1 out of 5

     – :

    Really bad.
    I ordered gold and it was stuck at the customs for 7 months because they did not fill the procedure forms correctly!

  2. laura
    5 out of 5

     – :

    I am a regular buyer of precious metal and was happy to find an easier way to make my purchases. The Goldavenue platform is very intuitive and user friendly. It made it very easy for me to buy some gold and leave it with them in their secure storage solution. I really enjoyed this experience and will definitely buy again from this webshop.

  3. Cyril
    5 out of 5

     – :

    From my point of view, the most compelling aspect of investing in gold is the fact that storage is complicated and costly, while gold does not produce a return.
    The fact that Gold Avenue offers free storage (in a very secure location in Switzerland) makes it the best online platform to buy precious metals.
    Moreover, the fact that the platform guarantees the buy-back of the products at the spot price is a huge added value.

  4. Aaron Rodgers
    5 out of 5

     – :

    Great products and outstanding service! I highly recommend this platform.

  5. Elan
    5 out of 5

     – :

    Easy, efficient user experience. Dependable and aggressive pricing.

  6. Soraia
    5 out of 5

     – :

    Innovative website, with a user-friendly interface, which allows the easy and safe acquisitition of precious metals in all their forms, at competitive prices.

  7. Reda
    5 out of 5

     – :

    Ordered various gold and silver products at Gold Avenue. The delivery was fast and all products came with high quality packaging. I would definitely order here again.

  8. Mueller
    5 out of 5

     – :

    I was searching for special minted gold bars. Gold Avenue had them on stock. Firstly I was careful, it’s a lot of money. I selected payment via credit card. Just two days later my bars arrived.
    The service and communication is exceptional.
    So I decided to buy a second time Gold bars.
    Same procedure, fast delivery everything OK.
    I can strongly recommend this shop!

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