Chard 1964 Ltd in a Nutshell:
Chard (1964) Limited, operating as Chards Coin and Bullion Dealer, is one of the UK’s leading bullion dealers. They are distinguished for their exceptional service, competitive pricing and buy-back rates, and wide range of investment gold and silver coins and bars available on chards.co.uk
With two physical locations, Chards can better serve their customers at their base of operations in Harrowside, Blackpool, and their office in Hatton Garden, London.
Chards Coin and Bullion Dealer also dedicates a significant amount of time creating interesting and educational YouTube videos on their Chards Coin and Bullion Dealer YouTube channel, featuring topical content.
Chard Coin & Bullion Overview
Chards Coin and Bullion Dealer, founded in 1964 by CEO Lawrence Chard, has grown from a small shop in Blackpool to become one of the largest bullion dealers in the United Kingdom.
Their latest business venture includes a prestigious office in Hatton Garden, London. With an unwavering commitment to integrity, the company offers unparalleled service and expertise, making it a premier choice for bullion investors.
Mission Statement
Chards Coin and Bullion Dealer facilitate the buying and selling of investment bullion at exceptional prices, empowering our customers to make informed decisions.
As a family-run business offering transparency, fairness and options for all, we are committed to exceeding the expectations of our customers and helping them build a brighter financial future.
Why Buy From Chards?
- Six Decades of Experience: Chards Coin and Bullion Dealers long history ensures customers are dealing with a stable and reputable company.
- Family Business: The company’s family ownership allows for a personalised approach to customer service and a commitment to high ethical standards.
- LBMA Full Member: As a full member of the London Bullion Market Association (LBMA), Chards adheres to the highest industry standards and is committed to secure and ethical transactions.
- Fully Insured: Specialist insurance through Lloyd’s of London covers customers against potential risks associated with orders, deliveries, and vaulting services.
- UK Showrooms: Chards offers two strategically located showrooms in London’s Hatton Garden and Blackpool’s South Shore, providing face-to-face consultations.
- Auditing & Accounts: In partnership with Azets, a top 10 UK auditor, Chards Coin and Bullion Dealer provides third-party verification of its financials and vaulted assets, ensuring the highest level of customer confidence.
- Offshore Vaulted Storage: As well as offering dedicated onsite vaulted storage options, Chards also allows you to store your investment coins and bars overseas in locations such as Zurich and Frankfurt.
- Digital Gold & Silver: With the constantly evolving landscape of investing, Chards Coin and Bullion Dealer allows customers to invest in gold and silver digitally.
- Educational Content: Chards Coin and Bullion Dealer prides itself on being an industry leader, offering educational content through online guides and videos to inform and educate customers.
Services / Products Available
E-commerce facility
Bullion Bars
Bullion Coins
Numismatic Coins
Gold Purchase
Company Trust Rating
Company established: 1964
Employees: 20-30
Full contact details:
Online reviews: A+
Bullion.Directory rating: A+
Company Alerts
We are not aware of any alerts concerning this company.
Company Awards and Achievements
- Chards Coin and Bullion Dealer, has been awarded UK’s best bullion dealer of the year, an impressive four times in a row.
- In January 2024, Chards became a full member of the LBMA (London Bullion Market Association), a significant prestigious industry body.
- With over sixty years of business, Chards continues to thrive.
- Chards Coin and Bullion Dealer opened their second base of operations in Hatton Garden, London in 2024.
Read or add Chards Coin and Bullion Dealer reviews and ratings using the "reviews" tab above.
All Chards Coin and Bullion Dealer details are believed to be correct at the time of listing. Please report errors here.
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Derek – :
Excellent company allround, love the Youtube videos too.
M.M. – :
I’m absolutely delighted with my purchase from Chards. They consistently offer a fantastic range at competitive prices. The delivery was incredibly swift, which I truly value.
Ricardo – :
The service was straightforward and highly professional. The website is easy to navigate and order from, and reaching out to them is simple. Communication was excellent, and my orders were dispatched quickly with reliable tracking details. Highly recommend!
James S – :
What can I say? Chards is the only UK website I know that sells gold at spot price. Their premiums are incredibly low, delivery is fast, and the service is absolutely spot on.
Les – :
Fantastic service all around. They offered the best price I could find at the time, and delivery was quick and efficient. I’d definitely recommend them
Mark V – :
This is my fourth time purchasing from Chards, and their service has been consistently excellent—from ordering to delivery. Their prices are very competitive, so I’ll definitely continue shopping with them. Thank you
Chris – :
I’ve relied on Chards as a trustworthy source for gold and silver over the years. They’ve always been incredibly helpful and supportive, and I have no doubt this excellent service will continue.
Spencer – :
Superb business. They are highly revered and recommended. There is no negative criticism.
Martin – :
I’ve received three deliveries in the past month, and everything went perfectly. All the coins arrived in flawless condition.
J. E. – :
The service was excellent and delivered on time. I look forward to placing more orders with them in the future.
Jackie – :
As always, excellent service with fast delivery and secure special delivery postage
Amanda – :
Once again, a smooth and straightforward transaction. The coins and bars arrived securely and well-packaged, with fast delivery. As a repeat buyer, I can definitely see myself continuing to shop with Chards in the future.
John – :
Everything went smoothly, but I did find the price higher than expected and noticeably more than on previous purchases.
M. Fox – :
Once again, outstanding service!
My order arrived in less than 48 hours—can’t get faster than that!
The coins were immaculate—exceptionally clean, bright, and completely unmarked.
You really can’t ask for better.
I’d recommend Chards to anyone who loves precious metals and will definitely continue shopping with them in the future.
Thank you for your excellent attention to detail!
D.L. – :
Fantastic coins at excellent value! I’ve been purchasing gold sovereigns since 2020 and have never encountered any issues. They’re the cheapest you’ll find anywhere, even compared to Bullion by Post and the Royal Mint.
A Mole – :
Fast and efficient service as always, but given the prices paid for these coins, encapsulation prior to dispatch really ought to be included as standard
Adam – :
Chards delivered my purchase even faster than expected. The quality exceeded my expectations, and I was kept well-informed throughout the entire process.
Steven – :
A great Blackpool company giving first-class service
Chris – :
Best bullion dealer in the UK – very transparent, low premiums and fantastic customer service. Will buy again.
Connor – :
I recently had an outstanding experience with Chards Coin and Bullion Dealer. From start to finish, their team provided exceptional service and expertise. They were incredibly knowledgeable about the products they offered and patiently answered all of my questions.
The selection of coins and bullion they had available was impressive, and I was able to find exactly what I was looking for. The prices were very fair, and the quality of the products was excellent.
Shipping was prompt and secure, and the items arrived in perfect condition. Overall, I am extremely satisfied with my experience with Chards Coin and Bullion Dealer and would highly recommend them to anyone looking for a reliable and trustworthy coin and bullion dealer. Their customer service is second to none, and I will definitely be a repeat customer in the future. Five stars all around!
George – :
No other UK dealer comes close for the levels of personal care and deep market knowledge possessed by every member of staff at Chards. Exceptional company and exceptional people
J.D. – :
wish they’d bring back secondary market silver bars on the special VAT scheme. I check almost weekly and never in stock
Josh – :
Good bullion dealers but there has been a few occasions where my coins have not been packaged well and have just been put in the same bag, they also charge a minimum of £6 delivery, which another bullion dealer I use gives free delivery and still prices the coins the same, if not a little bit cheaper.
But they have a good range of coins and fair prices and I use them when they have something I am looking for but the other dealers I use are out of stock and I have never had a problem with them.
Brian – :
come back to Chard again and again friendly staff nice showroom and great website
Dave Smart – :
Best of the best, second to none for choice and knowledge in the numismatics world. Never have I met a more friendly group of people, no pressure, no steering you towards coins you dont want or need. 100% satisfied.
Jacqueline Morley – :
What I love about this company is it loves what it does – and that just shines through. It shares that joy, that sense of social history, the currency of change, with others too. It has a regular slot on local (county wide) radio talking about finds, changes, advising others – again with that irrepressible spirit. It’s a cornerstone of the local community and helps other businesses make connections and supports local charities.
But as a customer, frankly intimidated by the thought of venturing through the doors, I got a lovely welcome – and I was only buying an Isaac Newton 50p for my brilliant Oxford maths graduate nephew in the hope it may come to acquire more value. The care with which that small walk-in transaction was handled was much appreciated. There is a genuinely lovely team here – and a family who lead from the front.
Andrew Wilks – :
Always very friendly and prompt service. Staff always on hand to answer any questions. Coins always delivered on time and top quality.
Hans Schwarzman – :
These guys are really good helping beginners out. When I lived in the UK and started out investing as a beginner, they were patient and helped me out a lot. Much recommended!
Susan – :
Deserving winners of the top bullion dealer prize, Chards are hands-down the best coin resource in the UK if not the world. Epic collection and epic knowledge.
Andrew Begent – Peers – :
By far cheaper than most other dealers, I have recommended them many times.
I’m disabled left one of my sticks in the old premises which they took with them when they moved keeping it safe for me.
I’ve been using Chard’s since 2012 & will continue to do so.
Friendly & nice team who have always looked after me & made my accessibility dog most welcome always giving him water.
Good luck Chard’s, you deserve to win this. Andrew
Mark Coates – :
“You do exactly what you say and more”
Adrian Pearson – :
Absolutely fantastic service. Extremely helpful sorting out one or two questions. Everything arrived exactly on time and as expected.
Dr. C.K. Yeung – :
Despite an initial mix-up, Chard’s competent team of staff (with particular thanks to Serena – She is the BEST!) helped me to sort things out.
Their items are reasonably priced and the range of precious metal products is just phenomenal.
Having said, I would like to see a overhaul of their website soon, as it is hard to search for different items at the moment.
First and foremost, they should have an ‘In Stock’ option since many items are actually not available – even though the site says they are!
The checkout procedure needs some more thoughts as well – the ‘mix-up’ I mentioned above is the result of this.
There is no doubt in my mind that I will continue to buy from Chard in the years to come. (Note: I have actually been buying from another site, but I guess I will not be doing that anymore).
Thanks again for being so great!
(BD Ed: It’s our understanding that Chards are currently in the process of a full site redesign)
D.T. – :
each time I’ve dealt with chard I’ve been more impressed than the last and I always get the feeling that this is a passionate hobby or interest that happens to be a successful business. Everyone there has the kind of in depth knowledge that usually only comes hand in hand with an obsessed collector. Lawrence particularly noteworthy for his encyclopaedia like brain. For any numismatist a trip to chard must be on the must do list if your in the area.
William faulkner – :
I have been buying from Chard for the past 5 years and it is the best bullion dealer you will find anywhere .This company is full of information and has a great friendly staff and their prices are the best you will find .
Lytham Lass – :
Excellent customer service. The whole team are a credit to the organisation.
Tony – :
Chard sent me a lovely Swiss vrenelli coin in excellent condition very quickly! excellent company, thank you Chard!
stephen page – :
a very good company for the small buyer, lots of interesting information on the web sites, very helpful staff, I have been using them since 2011 and I cant fault them
F.C – :
I’ve been buying from ( and sometimes selling to) Chard for what must be 20 years and have had an exceptional experience every time. Lawrence is a walking wikipedia and the whole team are that rare mix of friendly and professional that keeps me coming back again and again.