Bullion.Directory is 10 Years Old!

Happy Birthday to us as we celebrate our 10th anniversary since launching way back in 2014

Bullion.Directory’s News Service
By Alison Macdonald
Commercial Editor at Bullion.Directory

Judging by how much Mac and I have aged in the process of building the site up, we sometimes feel much like Sisyphus of legend, that we’ve been doing this for ever!

Thankfully we’re both SO obsessed with gold and it’s incredible long-term wealth protection prowess that we’d work for free if we had to.

And indeed we did for the first 8 years…

When we started, gold was around the $1200/oz mark – today it has nearly doubled to over $2200 – and the rising numbers don’t stop there.

1,710 listings, 2,747 news and market analysis posts, 8,072 images and countless 10s of thousands of hours have been spent editing, adding and updating info – to keep the site relevant and useful to our 25-35,000 unique visitors every month.

For the 16 ad partners we are able to track detailed sales results for, we’ve seen over $18,000,000 in sales generated, and multiplying this over the 1,710 companies we list, this number must be something closer to $50,000,000 across the 10 years we’ve been running.

All this from a site we started as a fun hobby and a ‘relief’ from the stresses of our day-to-day jobs!

It staggers me that the very first news post we published was about Dubai, and here we are 10 years later working out of that very City of Gold – living a dream where we get to be surrounded by billions of dollars in gold each and every day of our lives.

Of course the bullion investment market has changed significantly over the 10 years we’ve been running, where crises and disaster has lifted the yellow metal to multiple all-time record highs.

Once big-name precious metals companies have been brought down by scandal, fraud and litigation – with new companies rising from these ashes focused on transparency and honesty.

We’ve seen the metals markets shift focus from London and New York to Dubai and Hong Kong and we’ve seen the mighty dollar’s dominance seriously threatened by both it’s one time partner, Gold – and upstart claims to the title of global currency – be it from an enlarged gold-backed BRICS, the Yuan and it’s digital nemesis BTC.

We’ve made lifelong friends in what despite being a multi-billion dollar a month trade is still a relatively small market where everyone seems to know everyone else.

I won’t name names but we’ve collaborated with some of the nicest individuals and truly magnificent bullion companies who have made an incredible difference in both our lives and to those of thousands of investors we help find the answers they seek.

We’ve had the worst of times and the best of times – and I’m so grateful to have been a part of both this project and the precious metals industry in these 10 years.

Where will we – or gold – be in 10 years time?

Mac or myself, I cannot say.

The web itself may have evolved far past the system we know now, and advanced AI may completely do away with the need for individual websites or the concept of online research – answering everything, instantly – and maybe even directly into an implant in our brain.

But gold?

It’ll still be there, storing value, indestructible, timeless, and permanent. Desired and loved for eternity.

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