Three Countries.
Four Categories.
Twenty Finalists.
20,548 verified votes.
And the winners are…
What was at times a surprisingly fierce competition, our 2015 Bullion Dealer of the Year public vote is now over. And the votes have been counted.
…and we witnessed a David & Goliath fight that left our team open-mouthed and more than a little impressed.
Like gold, you could say it’s been an exciting ride!
Bullion Dealer of the Year 2015 – Category Results
Bullion Dealer of the Year – USA Category Winner: Money Metals Exchange
Runners-up
#2 Regal Assets (31%)
#3 Gainesville Coins (21%)
Money Metals’ voting consistency is like everything else about Money Metals – from their regular news, analysis and podcasts to their positive reviews across the web – it’s consistent, it’s regular and no doubt for their competition, it’s relentless.
No big-name celebrity endorsements, no tricks, and no flashy bells and whistles – just consistently good advice, fair pricing and proper customer service.
At the end of the day that’s all anyone wants when they’re investing thousands of dollars in precious metals.
We’re deeply honored to have achieved this distinction in such a highly competitive field.Money Metals Exchange are not only known for our fair, transparent pricing and fast delivery of customer orders, but also our significant educational efforts.”
Stefan Gleason – President, Money Metals Exchange
Bullion Dealer of the Year – UK Category Winner: Chard 1964 Ltd.
Runners-up
#2 Bullion By Post (44%)
#3 Postal Bullion (4%)
However there’s a phrase about assumption – and we all know the story of David and Goliath.
Our office straw poll had Bullion By Post as favorite, due to their trading volume and reach. And they certainly got votes – multiple hundreds and then thousands of votes.
But barely a day went by when Chard didn’t actively campaign on their website, in social and traditional media, rallying their fiercely loyal customers to the fight.
In what was a perfectly constructed social-blitz, Chard pulled in front – and so began an epic two-horse race.
As the supplanted giant fought back against Chard, UK voting volume quickly overtook the US, Canadian and Specialist categories – to a position where the two companies shared an astonishing 95% of the UK vote.
When in the final week it appeared that Bullion by Post had developed an impossible lead – again Chard pulled off a massive final push, snatching victory at the last hour.
It was a voting onslaught our server could barely manage.
We are delighted that we have achieved this great accolade.We pride ourselves on providing our customers with quality products and great customer service at highly competitive prices. Our customers are the life blood of the company and we are grateful for the support they have shown us.
We are so proud to be the UK BULLION DEALER OF THE YEAR 2015.”
Lawrence Chard – Director, Chard 1964 Ltd.
Bullion Dealer of the Year – Canadian Category Winner: Cache Metals
Runners-up
#2 Border gold (26%)
#3 Kitco (22%)
Cache Metals are big, certainly, being one of the best known Canadian bullion dealers – but Kitco? Kitco are planetary – in fact it’s widely accepted that Kitco can be seen from space. From Saturn.
So for Kitco to be overtaken by not one, but two smaller companies, Cache Metals and Border Gold was a surprise.
Cache and Border were neck and neck for much of the vote having overtaken Kitco in December – with Cache ultimately beating rival dealers Border Gold by only 5 votes.
It just goes to show that even in a competition with 20,000 votes, every single vote counts.
Cache Metals and Border Gold are both winners. Cache just a little more so.
Bullion Dealer of the Year – Specialist Category Winner: Regal Assets
Runners-up
#2 Scottsdale Silver (27%)
#3 Gainesville Coins (24%)
Gold IRAs have recently become one of the big battlegrounds in the USA as precious metals companies fight for every last retirement dollar. Regal’s aggressive marketing has certainly raised more than a few eyebrows, but has ultimately allowed them to dominate the market.
As the Specialist Services category is open to all metals niche services, Regal had some stiff competition up against mints, numismatists and even the force of nature that is Peter Schiff.
Taking an early lead Regal were overtaken by Scottsdale Silver late December, with the two companies then locked in a close competition for 1st and runner-up positions until Regal regained and maintained their lead in the final week of the vote.
In winning this vote, Regal Assets have once again shown their rivals they’re not planning on going away any time soon.
Material provided on the Bullion.Directory website is strictly for informational purposes only. The content is developed from sources believed to be providing accurate information. No information on this website is intended as investment, tax or legal advice and must not be relied upon as such. Please consult legal or tax professionals for specific information regarding your individual situation. Precious metals carry risk and investors requiring advice should always consult a properly qualified advisor. Bullion.Directory, it's staff or affiliates do not accept any liability for loss, damages, or loss of profit resulting from readers investment decisions.
