2025 Bullion Dealer of the Year Public Vote: The Results

• A+ BBB rating, AAA rating at BCA, with multiple thousand 5-star ratings and reviews across all major consumer protection sites
• 5-time INC 5000 financial category winner"
• Number one choice for retirement account buyers
• Strongly focused on education with an ever-growing library of free guides and videos available
• Goldco's comprehensive Gold IRA kit widely considered best in industry.

Goldco is a company you can rely on to deliver the best possible service in a no-pressure no-drama way. All staff know the true meaning of customer care and go out of their way to help, no matter what any customer's needs may be. There comes a point when you have to ask why go anywhere else? Alison Macdonald - Bullion.Directory

• Well-designed and easy to use e-store filled to capacity with both precious metals and investor information
• Offers a true one-stop-shop for metals investors offering a full suite of services over and above retail, from storage to retirement accounts
• An investor's all-rounder - quality products, low premiums and no hype
• A true e-commerce leader - often imitated but never bettered
• Excellent weekly deals and special offers ensure regular shoppers can build a metals stack at the best possible price

JM Bullion are the gold standard in precious metals retail sales, with an extraordinary range of stock in a well designed and well-priced online store. There's little in terms of bars and coins that cannot be found on the site and in most cases cannot be bettered for price. A long-term favorite of my team here, it's great to see the company lift yet more gold medals in 2025. Alan Macallister - Bullion.Directory

• Huge selection of collectible, commemorative, proof and certified coins in stock
• Regular special deals unavailable elsewhere thanks to economies of scale and low-threshold for free shipping
• A+ BBB rating, with multiple thousand 5-star ratings and reviews across all major consumer protection sites
• Strongly focused on education with numerous buyer's guides and a highly entertaining blog
• Part of the vast A-Mark business empire - meaning JM Bullion is going to be around for a long time.

I'm in no way surprised JM Bullion won this category given the massive inventory of coins they carry, the low premiums they charge on both collectibles and regular bullion - and of course the ease with which purchases can be made and shipped all across America. While they'll never be able to offer the kind of 1-on-1 care you'll receive at a local coin shop, they get as close to it as the internet will allow along with all of it's advantages. Alice Walker - Bullion.Directory

• A team of dedicated metals professionals giving a 1-on-1 onboarding service to all of their customers with continued lifetime support
• A+ BBB rating, AAA rating at BCA, with multiple thousand 5-star ratings and reviews across all major consumer protection sites
• 5-time INC 5000 financial category winner
• 8-year top precious metals dealer in Bullion.Directory
• Strongly focused on education with a continuously updated library of guides and videos available

Goldco has held the review-based number one position at Bullion.Directory for over eight years. Adding this gold in their specialist field to an overall win in 2025 (on top of three previous overall wins) simply goes to show that this company is truly the best there can be, for service, customer care, integrity and transparency. My colleagues and I have been dealing with Goldco for 10 years now and not once have we had an experience that's been less than perfect.Alan Macallister - Bullion.Directory

• Offers levels of transparency and trust commonly lacking in their particular fields of operation
• A focus wholly on tax-advantaged portfolio diversification with bullion
• Minimal fees and regular special offers on storage
• High standards of customer care catering to a market used to the exceptional
• Smallest minimum investment level - perfect for test buys before taking a larger position

For a late-entry substitution in our last vote, Noble Gold shot onto the leader board and so narrowly missed out on a medal position it pained me. This year, they've more than made up for it, winning the HNW gold and an additional two silver medals. Superb result for a superb company. Alice Walker - Bullion.Directory

• Forecasts from renowned expert Przemysław K. Radomski and team
• Highly technical analysis used by gold investors and traders alike
• In-depth precious metals research and market commentary
• Content is free from the hype and fear-mongering common in the niche - in fact it can be quite bearish on gold - when bearishness is deserved!

If you like your gold analysis extremely detailed, backed up with copious annotated charts and above all to be alarmingly accurate - it's hard to see past GoldPriceForecast.com. Whilst I cannot pretend to understand it all, the end results are impossible to dispute, and this is a well deserved win for the company. Alison Macdonald - Bullion.Directory