Bullion Wise

In a Nutshell:

Bullion Wise are a newly established (2020) Australian bullion dealer serving both national and local markets from their Victoria base.

The family run bullion broker enjoys decades of experience in banking and across a wide variety of investment services – from traditional investments, through alternative assets and portfolio diversifiers, with a focus on the key wealth preservation and market hedging abilities of precious metals.

This specialist experience coupled with exceptionally high levels of customer care mean despite forming in the heart of a global Covid-19 pandemic, Bullion Wise are already becoming well known in the investment community, with their low premiums on investment-grade metals helping fuel rapid growth.

Stocking a growing range of products, Bullion Wise concentrate on Australia’s excellent home-grown bullion brands with a particular focus on Perth Mint metals – available from stock and to order.

Website Product & Investment Information

The BullionWise.com.au website is well laid out and clearly organised, separated into three main areas – their e-commerce platform, comprehensive investment and business information and an insightful blog featuring industry news and analysis.

Their online bullion shop sells a growing range of investment-grade bullion bars and coins, clearly marked as in-stock or available to order – with individual listings carrying high resolution images and useful product information.

Legal policies and supporting information is exceptionally well detailed in comparison to many other dealers, perhaps due to the owner’s histories in the banking and high-net worth markets – with all Australian legislation fully covered.
 

Website Usability

As mentioned the site is clearly organised with simple navigation and obvious signposting to all important sections. With a clean modern design and intuitive layout, new users will have no issues locating whatever service or product they require.

Text sizes are large with excellent contrast between dark gray text on white or light gray backgrounds and with links generally very clear. Product images are sharp and high resolution. With a fully responsive design the site is as easy to navigate and operate on either a computer, tablet or phone.

All legals, disclaimers and FAQ are easy to find as is full contact information.